GEBEL PET WELLNESS
Pet Longevity,
Reimagined
A longevity-first wellness company for dogs
OUR FIRST PRODUCT: GRRRO WET FOOD
Incubation Centre Pitch Deck — 2026
ABOUT GEBEL PET WELLNESS
Who We Are & Who's Building It
Our Focus: Gebel Pet Wellness is built around one mission — pet longevity. We're creating a longevity-first ecosystem for dogs across three pillars,
starting with Grrro, our vet-certified wet food line.
Nutrition
Pet Tech
Pet Gears
Founding Team
Shirisha Reddy
Co-Founder
From managing poultry farming and waffle franchises to
engineering the future of women's health with AI-driven
wellness app Her Solace.
Agri Roots · Health-Tech · Ops
Sibi
Co-Founder
Tech founder bridging the gap between digital
marketing, business analytics, and Agro-tech innovation.
Tech · Marketing · Analytics
Shruthi
Co-Founder
Freelance architect and active business investor —
structured design thinking and an investment evaluation
lens.
Design · Business Investment
02 / 06
DOG FOOD — THE BUSINESS CASE
India's Pet Food Market ( Dogs represent 92%+
of this market )
₹8,265 Cr
Market size (2025) → ₹15,960 Cr by
2031
~11%
Overall CAGR; wet food growing
~20-25%/yr
39M
Pets in India, +2M new pets every
year
29%
Commercial food penetration — 71%
still home-cooked
Why now:
● US commercial penetration is 90%+ — India is where the US was decades ago
● Wet food retort manufacturing capacity is capped at ~40,000-50,000 tonnes/year vs. 200,000-250,000 for dry food — a real production bottleneck favoring
early, focused entrants
● Top 3 players hold only 45-55% combined value share — the category is fragmented enough for a new entrant to win
03 / 06
Source: Mordor Intelligence, "India Pet Food Market Size & Share Outlook to 2031" (2026); Statistics Canada, "Pet Food Trends in India" (2026)
OUR PRODUCT — GRRRO
Why Grrro, Why Now
The Problem
● Home-cooked meals are inconsistent and time-consuming for busy urban
owners
● Dry kibble lacks moisture and palatability, and is often preservative-heavy
● No easy way to track how diet connects to long-term health
The Grrro Solution
● Vet-certified, retort-sealed wet food — ready to eat, zero preservatives
● A formulation line built to expand: Puppy/Adult/Senior today,
condition-specific diets next
● Backed by the GPW longevity ecosystem — Nutrition, Mobility, Tracking, Vet
Care
Saves Time
Ready to eat, no prep, no daily cooking
Highly Flexible
Mix, top, or feed as a full meal by life stage
Reduced Infections
No preservatives or contamination risk from home prep
Why Wet Food
Weight Management Palatability Hydration Slow-Ageing and Shiny Skin Coat
04 / 06
WHERE WE ARE TODAY & GO-TO-MARKET
From Formulation to First Sale
Where We Are Today: This isn't our first attempt — it's a relaunch built on real validation. Two years ago, we piloted an early version of this product and
saw genuinely strong palatability response from dogs across test households. We backed that up with formal product testing through a veterinary college in
Namakkal, Tamil Nadu. We've taken everything we learned, rebuilt the brand as Grrro, and we're ready to bring it to market.
Piloted 2+ Years Ago Vet College Tested — Namakkal, TN Rebranded & Market-Ready
Tier 1 — Trust Building
Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai,Kochi Pune — vet clinic
partnerships, D2C + Amazon.in launch
Tier 2 — Category Expansion
Coimbatore, Trichy,Madurai,Mysore,Mangalore,Vizag Jaipur, Indore — low brand
saturation, first-mover advantage
1. Launch
Vet partnerships, D2C
2. Expand
Retail chain Partnerships, Tier 2 entry.
3. Scale
Pan-India, data moat, B2B vet channel
05 / 06
THE FUTURE OF GEBEL PET WELLNESS
Building the Longevity Ecosystem
Grrro is where GPW starts, not where it ends. The roadmap ahead extends across nutrition, monitoring, and community — building a longevity ecosystem around
every dog.
New Formulations
for Nutrition
● Expanding beyond Puppy/Adult/Senior into
condition-specific and therapeutic diets
● Weight management, sensitive digestion,
and joint-support formulations
● Ensured - vet-led formulation R&D
Pet Monitoring
Accessories & Trackers
● Wearable tags and smart accessories
tracking activity, rest, and mobility
● Early detection of health changes before
they become a vet visit
● Designed to layer onto Grrro's feeding and
nutrition data over time
App for Pet Community
& Interactions
● A space for pet parents to connect, share
routines, and learn from each other
● Local community building around pet care,
walks, and events
● A social layer that keeps owners engaged
well beyond the purchase
06 / 06
